What is workstream collaboration?
Not so long ago, the ‘workplace’ consisted of colleagues you worked tightly with, usually from your own department. You saw them face-to-face, you spoke with them in-person most days, and phone calls were about as distributed as things got.
But technology advancements have enabled face-to-face communication to be replaced. First through email, then increasing internet speeds, the rise of smart devices, and a plethora of new communication mediums including instant messenger, video calls and in-app notifications.
When you combine these advancements with globalization and the impact on work that is having—remote workers, distributed teams, geographically-expanding markets—the ‘workplace’ of today is a very different thing from what it was.
Communication is faster, systems are more powerful, teams are dispersed and cross-functional, and 9-5 has turned into 24/7.
For all the advantages this has brought to businesses—and they are many—new communication complexities have also been created.
How can workers collaborate effectively across different time zones? How can you know nothing is falling through the cracks? How do you ensure the most critical knowledge is seen by those who matter? How can meaningful work get done amongst a constant stream of notifications and digital distractions?
To solve these challenges, a new form of technology has emerged: workstream collaboration.
Workstream collaboration defined
According to Gartner, workstream collaboration is a market of products used to organize, coordinate and execute on projects or processes where a high level of teamwork is needed to deliver effective results. To accomplish these goals, a conversation-centric, collaborative environment is provided to enable high levels of individual and group performance.
With common capabilities such as group chat, workspaces, direct messaging, file sharing, search and discovery, external stakeholder interaction and plug-ins, workstream collaboration tools improve team coordination, performance, communications, and productivity.
At the center of all of this—and one of the key differences compared to other products—is that workstream collaboration vendors understand the importance of team conversations occurring in the context of the work itself. Collaboration is focussed around specific topics, projects or other work activities.
And it’s an extremely fast-growing category. It's predicted that the workstream collaboration market will be worth

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