Wordle might just be a fad, but it’s changed my work life forever.

As the Content Marketing Manager at Karbon, you’d think my days are full of coffee, writing content for Karbon Magazine in warm corners of my home office, inspired by everything I see and bursting with creativity.

The truth is, being creative is hard.

But it’s also important. Even if your day-to-day is led by numbers and data—say, as an accounting professional—it still takes a creative mind to problem solve for your clients. Creativity is needed in finding the best service and solutions to match their needs and deliver on the promises you make as their financial (and sometimes personal) support system.

But what’s all that got to do with Wordle?

If you’re not sure what I’m talking about (really?), Wordle is a once-a-day word game. Each day, a new five-letter word is selected, and with six tries, your challenge is to guess the word. You’re helped along the way with colors indicating if each letter you select is in the right position, wrong position, or in the word at all.

Its popularity has exploded. And I mean it. In two months alone, daily player numbers grew more than 300,000%. And there's good reason why (even The NY Times has noticed its potential).

For me, Wordle sparks my creativity. It wakes up my brain. It helps me kick-start my ability to focus on a single task, setting me up for a solid work day.

Whether my day is full of writing and editing, or knee-deep in Karbon managing our content production, it’s one of the tools in my kit I use to set me up for success.

Not only that, but it’s a manifestation of our culture at Karbon. It’s one of the many social Slack channels we use to stay connected. In #offtopic-wordle, we share our results (and sometimes our surprise at how well or badly we went each day).