The 3 roles to structure your accounting firm around
Many firm leaders are consumed by their profit and loss statements rather than their balance sheets. Focusing on profit and loss usually means working through a to-do list to demonstrate profitability. It means that educating clients and growing the business often gets neglected.
Those concerned about their P&L statement usually have a flat team structure that fixates on hiring people to do the work on hand. They are often facing capacity issues and struggle to grow.
In a firm such as this:
Nothing runs smoothly on its own
Hiring the right staff is challenging
Staff retention is low
The owner works long hours playing constant catchup
Little thought is put into hiring, the focus is on plugging holes
What’s a better alternative?
To avoid a flat team structure and to establish a foundation that will enable you to scale while keeping clients and employees happy, you need three main pillars:
Finders
Minders
Grinders
Each of these roles plays a crucial part in your organization's development and should make up the backbone of your master plan.
What are finders, minders, and grinders?
Leaders who manage a thriving accounting firm have realized there is more to running a business than merely getting work done. It involves managing traffic flow —or aligning communication with production — which are two very different but critical roles for the firm.
Successful firms understand you cannot just hire someone and expect them to do all of the above.
You need to understand the three most crucial roles in a firm:
Finders
Finders are generally your senior client managers and assistant client managers. They are charming, great communicators, and have excellent interpersonal skills. They can break down complex tax issues into terms any client can understand. Senior client managers typically handle A and B clients (the toughest to get, but the most vital to long-term success). In contrast, the assistant client manager generally deals with C and D clients (smaller margin clients with more touchpoints).

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