How the P.S. tactic can improve your email marketing
Hang up your papyrus and feather quill, because while you might think a P.S. only belongs in traditional letter writing, you’ll find it has a valuable place in modern correspondence, too. It’s a quick, useful, and free email marketing tactic.
Think of the P.S. (which stands for ‘postscript’) like a written whisper—and while it is reserved for the end of an email, it often draws the reader’s attention first. Because of this, it can be an effective call to action (CTA).
The beauty of this tactic lies in its subtlety. It’s one more small way to get the reader engaged with what you do or to emphasize a point, hidden at the end of an email. And when was the last time you didn’t read the P.S. of an email you’d already opened?
Ryan Lazanis from Future Firm has partnered with Karbon to deliver a private podcast series, The 7 Quick Win Marketing Tactics for Accounting Firms, providing quick and impactful tactics you can implement to grow your firm today. In the fifth episode, Ryan discusses the P.S. marketing tactic, and how it can make a free, tangible difference to email marketing for your accounting firm.
What is the P.S. email marketing tactic?
The P.S. email marketing tactic is writing a small sentence at the end of your email, reminding the reader of a service you provide. You most likely send scores of emails every day, so dedicating a portion of those emails to an advertisement for your services will add up to be significant exposure over the weeks, months, and years. And while you shouldn’t increase your email cadence just for this tactic, it is a good way to make the most of the emails you’re already sending.
If people are skim-reading your emails, the beginning and the end are where they are most likely to take in content. A P.S. at the end of an email is going to catch the eye of even the most voracious skim-reader.
How to implement the P.S. email marketing tactic
Simply edit your automatic email signature to include your P.S. message below your name. Once set up, it will automatically add to every email you send.
Consider getting your team involved to increase your CTA’s exposure. You might be running a particular campaign to launch a new service, or you simply might want to give your clients easy access for leaving feedback. Think about how many emails you send each day. Now imagine the impact you can have if each team member implements the P.S. tactic too.
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