Grow your accounting firm sustainably with the Prototype Components Model for Growth
In partnership with Karbon, Thriveal is excited to introduce our proprietary growth model: Prototype Components Model for Growth.
This model is designed to help you prototype your firm to achieve strong and sustainable growth. It’s been in development and has been used by other firms over the last five years at conferences, monthly mastermind programs and intimate personal consulting engagements.
Here are the three key elements that have brought many firms clarity on their growth, including why they struggle to grow, what growth ceilings they are hitting, and how to build their firms in more ordered and sustainable ways.
For a more in-depth overview and how you can use it to grow your firm in a balanced way, watch this webinar recording: Prototyping your accounting firm towards sustainable growth
1. Balance
In the image above, you will notice that it is divided into two sides:
Market
Service
As many firm entrepreneurs struggle to maintain a healthy balance in their lives and work, the model aims to highlight ways firm owners can become imbalanced.
When we work with particular firm leaders, we find they either lean towards the Service side, or the Market side of the model.
One firm leader may stay more inward and focus on producing revenue, building processes, and hoping the leads just come in. While another firm leader may enjoy the market aspects of the business, selling their amazing team, and enjoying the thrill of the win when they get a new client.
The Market side is what we call the leading side of the model, while the Service side is the responsive side.
The Market side embodies the external components a firm leader must attend to, while the Service side embodies the firm’s internal components that a leader must attend to.
Many leaders struggle to maintain a healthy balance between these two sides when scaling and building a firm. The Prototype Components Model for Growth is meant to define or confine them in a path to build their firms in more balanced ways.
2. Components
The next key part of the model are the 10 white boxes.

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