One form of marketing trumps all others for accounting firms: word-of-mouth.
Never underestimate the power that client referrals can have on your success. There is no surer way to gain new clients, and just as importantly, make certain those new clients are the types of customers you actually want.
Yet a shockingly large number of practices do not have any referral strategy whatsoever.
Join Ed Chan (Wize Mentoring and Chan & Naylor) to find out how to use referrals to your advantage. Ed will share his simple method for designing a referral strategy that is proven to work, puts no pressure on your current clients, and will ultimately create clients who create other clients organically.
Register to learn:
Why a healthy Emotional Bank Account (EBA) is the key to referrals
How to identify the clients you want referrals from (and those you don’t)
How to gain client trust, and build connection and keep your EBA full
Quick wins you can take today to kick off your referrals
If you cannot attend at this time, register to receive the recording.
Founder & Non-Executive Chairman, Chan & Naylor
Ed started Chan & Naylor from a small home office in Sydney and grew it into a National Financial Services Organisation that now works without him, with offices in most capital cities around Australia, servicing more than 10,000 clients.
In 2018 he co-founded WIZE Mentoring, a network for accountants who want to know how to successfully grow their firm and have it run without them.