How referrals can supercharge your firm’s growth
Jamie Johns CEO, Sky Accountants
One form of marketing trumps all others for accounting firms: word-of-mouth.
Never underestimate the power that client referrals can have on your success. There is no surer way to gain new clients, and just as importantly, make certain those new clients are the types of customers you actually want.
Yet a shockingly large number of practices do not have any referral strategy whatsoever.
In this video, Jamie Johns (Wize Mentoring and Sky Accounting) walks you through how to use referrals to your advantage. Jamie shares his simple method for designing a referral strategy that is proven to work, puts no pressure on your current clients, and ultimately creates clients who create other clients organically.
In this video, you will learn:
Why a healthy Emotional Bank Account (EBA) is the key to referrals
How to identify the clients you want referrals from (and those you don’t)
How to gain client trust, and build connection and keep your EBA full
Quick wins you can take today to kick off your referrals
Jamie Johns
CEO, Sky Accountants
Jamie the CEO and Founder of Sky Accountants. He is passionate about motivating clients to follow their vision and give them the knowledge, tools and confidence to achieve whatever they set their mind to.
In 2018 Jamie co-founded WIZE Mentoring, a mentoring network for accountants who want to know how to successfully grow their firm and have it run without them.
Richard Snell
Director of Sales, Asia-Pacific, Karbon
Richard brings almost 20 years of leadership experience working for SaaS companies in the accounting industry including MYOB, QuickFee and Wolters Kluwer. He has a proven record of helping accounting firms leverage technology to grow and improve their business.
