US firms: What are your live event plans for 2024? Here’s my shortlist.
Seth Fineberg shares his 2024 round-up of must-attend events in the US for accounting professionals.
I try to make it a point every year that there's not a pandemic to reiterate the importance of attending live events, especially for accountants.
While they're not all for everyone, the idea of being among your colleagues, sharing thoughts, ideas, challenges and, yes, fitting in some CPE, has proved invaluable in the best and worst of times.
There's also no question that the profession is at an inflection point, with generational, technological, and functional gaps needing to be bridged.
I've long said that no growth can happen by resisting processes and methods that differ from the ones you are ’comfortable’ with. And I don’t believe that people attend live events with the intent of staying the same.
With that said, it’s time to embrace a little discomfort, and if you can, attend some live events and learn (and share) from others in the profession. Chances are you’ll be inspired by someone or something and/or find a solution you can actually implement before the year is through.
While there are a solid dozen or so live events for US-based accountants this year, I want to call out some of the newer ones as well as those that have evolved over the years.
You might not be able to (or want to) attend all, but I strongly consider attending at least one.
Must-attend 2024 live events for US accountants
Accounting Today's 'Firm Growth Forum'
📍 San Diego, CA
📅 May 21-22
Entering its sophomore year, this event brought to you by industry veterans Accounting Today, is very much what the title suggests. If you are a firm leader or decision-maker that has any interest in growth of any fashion—be it through M&A, succession, staffing, new services like CAS accounting or other specialty offerings—then this is where you should be.
Sessions are designed to give you strategies and inspiration to help your firm evolve to both compete and thrive in the current environment and beyond.
You’ll learn from and partner with a healthy combination of industry leaders and colleagues in the same or similar boat as you—think mostly mid-larger CPA firms, or those on a progressive trajectory looking to validate their paths.

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