How the strongest accounting firms are built on solid strategy
Building the perfect accounting firm—one that can weather changes and grow stronger over time—requires a solid and unshakeable foundation.
That foundation will look different from one firm to the next, but it’s likely to be rooted in Strategy, one of the Four Pillars identified in Karbon’s Practice Excellence Assessment.
The Practice Excellence Assessment is a 20-minute online survey designed to help accounting firms compare their business abilities to other firms across the globe. To date, more than 1,000 firms have completed the assessment, and the 2022 Practice Excellence Report analyzes this data to generate key industry-wide insights.
The most recent analysis of firms’ proficiency scores suggests that Strategy is foundational to success at every size and stage.
At the inaugural Karbon X event, hosted at Lake Tahoe in 2022, Karbon’s Director of Customer Success (APAC) Omer Khan, hosted an expert panel on building the perfect accounting firm. Joshua Lance, Managing Director of Lance CPA Group, joined the conversation as a strategy specialist, sharing insights into developing and executing a successful strategy.
Every roadmap needs a destination
“It comes down to being intentional about what we’re doing and how we are going to do it, and then putting the structure around it,” Joshua says.
When he founded the firm in 2013, the team felt like more of a family. But as the firm grew both in size and in geographical spread, more structure became imperative.
In his role, Joshua is tasked with figuring out the firm’s future trajectory and, more importantly, how they will get there. In order to move his ideas out of his head and into a place of action, he spends time distilling his plans with his partner, the firm’s project managers, and the leadership team. Semiannual retreats offer a platform for discussing future plans with the whole team.

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