Off the back of this announcement and a new calendar year, I recently sent an email to all Karbon staff, emphasizing our objectives for 2022 and how they will guide our path and help us achieve our mission.

In the spirit of being transparent and including our customers on our journey, I thought I’d share it with you (with the confidential stuff taken out and a few extras thrown in).

Thank you for attending yesterday: the first global team meeting of 2022. Hopefully you were left with the impression of how exciting the coming year will be at Karbon.

I want to reinforce and clarify the objectives for you so that we increase the likelihood of alignment right across the organization.

Let's start with our vision:

A professional services industry where employees are happy, clients are satisfied and partners have peace of mind.

To me, this means that the importance of fulfilling our opportunity and responsibility to our market is paramount. To be able to provide hundreds of thousands of accountants the best platform we can, so that they can:

• service their clients effectively

• feel better about their work

• are happier in their life

We have a significant positive impact in the world. And you should take pride in that. I do.

So, how do we fulfill that vision this year? We do that through three objectives:

1. Build the world's leading practice management platform for accountants

The world of practice management and software for accountants is littered with sub-par  software. It is our job to change that.

We understand our market better than anyone in the world, and therefore, it’s our obligation to get Karbon into as many accountants’ hands as possible. But we need to be able to be everything that they want us to be. There's a lot left to go, and our product roadmap is aggressive to try and finish as much of the platform this year as we possibly can.

2. Become one of the industry’s greatest employers