How to align your team around a shared mission
The true power of team collaboration is not about strength in numbers. Yes, more people should, in theory, get more done. But, if a multitude of individuals are working separately without combining their talents together, a lot of potential will be wasted.
The key to successful collaboration is when an entire team remains in stride together. The effort of individuals is multiplied when everyone plays to their strengths to contribute to something bigger than themselves.
Challenges in finding alignment
In order to reach this idealistic scenario, a company has to be excellent at communicating the big picture. From the top of the organization down to the entry-level employees, everyone needs to share a mission, language and set of values to operate as a team.
Reaching this level is extremely challenging for a growing company. When you have a small team of fewer than 10 employees, it is much easier to keep everyone aligned. But as the team expands, the complications multiply. Reaching alignment requires more than posting your core values on the website.
As the company expands into multiple departments and focus areas, the challenge of creating silos becomes more pressing. Making matters even more challenging is the rise in remote work. Even if you have core values and mission statements plastered all over your walls, the remote team is not seeing them every day.
To get the most of your collaboration, you need an intentional strategy for team alignment.
Repeat core principles clearly and often
Leaders are responsible for creating a vision for their teams. But this alone is not enough. The key to a successful vision is to communicate the mission so that everyone buys into it.
For a leader, the mission is top of mind constantly. But the team has their own sets of priorities and interpretation of the company’s vision. If you lay out a mission one time for your team, that’s not enough. The team will need to hear it repeatedly over a period of time to fully understand it.
A good practice is to decide on your company mission, values and principles, and reinforce them constantly in different ways during meetings and conversations. It may even feel annoying or over the top, but is necessary to get everyone speaking the same language.
Create a meeting rhythm
In a given day or week, it’s easy to get lost in projects. Your team will likely have their heads down staying focused on their projects.

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