Financial forecasting 101: The most valuable advisory service to provide clients


Traditionally, clients have turned to their accountants to assess their historical performance and current financial position. But if the past year has taught us anything, looking in the rearview mirror is not enough for a business to thrive. 

In this video, Kathy Gregory (LivePlan) and Ian Vacin discuss why financial forecasting is the advisory service your clients need, and why you have a duty to provide this to them. You’ll gain a complete introduction to this service offering and come away with a blueprint to start taking a more proactive approach with your clients’ finances.

Watch the video to learn:

  • The difference between financial budgeting and financial forecasting

  • Why forecasting makes such a valuable advisory service for your clients and your firm

  • How to communicate the benefits of financial forecasting to your clients

  • How to provide up-to-date information and projections to evaluate a client’s position, assess risk, identify opportunities and threats and make adjustments

Further resources