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A blueprint to price more profitably and sell with confidence
A blueprint to price more profitably and sell with confidence
This event is closed.
This event is closed.

The mindset required to sell and succeed

Many accountants think it's wrong to sell. Find out why this mindset is wrong, and what changes will help more clients and grow your own firm in the process.

About this event

Many accountants think it's wrong to sell. They are uncomfortable selling to their clients the services that they need.

Find out why this mindset is wrong, and the shift to make if you want your business—and your clients' businesses—to succeed.

James Ashford from GoProposal will share the common reasons most accountants struggle to sell, and what changes and techniques you can adopt to help more clients reach their goals, solve their greatest challenges, and grow your firm.

Register to learn:

  • Why common attitudes towards selling and ‘accountant thinking’ can hold you back

  • Why accountants have an ethical obligation to sell

  • Why you need to sell 'certainty'

  • A framework for client fee reviews and sales meetings

If you cannot attend at this time, register to receive the recording.

Meet the speakers
  • James Ashford
    James AshfordFounder, GoProposal by Sage

    James Ashford is a serial entrepreneur, investor, speaker, and #1 bestselling author. James built GoProposal from scratch and within five years, built it into one of the leading proposal tools on the market. In 2021, he sold it for a maximum valuation, leading to an 8-figure exit to a FTSE 100 company. Now, he spends his time helping ambitious entrepreneurs avoid the mistakes he made, and achieve stratospheric levels of success in their businesses so they can ultimately live the life they want.

  • Ian Vacin
    Ian VacinCo-Founder & Chief Partnerships Officer, Karbon

    Ian is passionate about helping businesses be as successful as possible in order to positively impact the small businesses they serve. With 25+ years' experience in technology & process improvement and 15+ years of leadership experience in the accounting industry at Karbon, Xero, and Intuit, Ian is a recognized expert, innovator, and teacher.