A close up view of someone sketching the user flow of an accounting firm's website.
A close up view of someone sketching the user flow of an accounting firm's website.
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5 messages your accounting firm’s website needs to communicate to attract your ideal clients

Karen Reyburn from PF—a creative agency specializing in accounting firms—shares how you can narrow your website's messaging to attract your ideal clients.


How well does your website connect with the best leads for your accounting firm?

Your website is your firm’s marketing hub. It’s one of the first places potential clients will form an impression of you and your firm. If your website shares the right message with your audience it’s possible you’ll still get some leads. But that business will likely take you longer to win, and it might not be the best fit for your accounting firm.

By making small and specific changes to your website, you can narrow your messaging to attract your ideal client.

In this session, Karen Reyburn from PF will share: 

  • The five clear messages your firm’s website must communicate

  • Small improvements you can make to your website yourself

  • The importance of being clear on the journey you want a website visitor to take 

If you can’t attend live, register to receive the recording.

Meet the speakers
  • Karen Reyburn
    Karen ReyburnOwner, We are PF

    Karen's skills of creativity and CPA qualification work together in the creation and success of PF, the creative agency working exclusively for and with accountants. Karen leads a creative team working from locations all over the world, including South Africa, Argentina, UK and the USA. Karen’s speaking engagements cover accounting-focused audiences of Xero, Institute of Chartered Accountants, BKR International, Thriveal and Accountex.

  • Miranda Kendall
    Miranda KendallManaging Director, UK, Karbon

    With more than 18 years as a leader working in SaaS, Miranda has a gift for building and scaling businesses that are entering new markets and achieving results that impact. In her last role before Karbon, she started with a blank canvas and left the company performing £6M Annual Recurring Revenue. She is passionate about helping accounting firm improve their operations using efficient, scalable and automated processes, and improving their productivity and profitability.