QuickBooks Connect comes to Canada in early December for three days of learning and networking. To ensure you get the most out of the event, we have analyzed the agenda to select the must-attend sessions for accountants who are making the trip to Toronto.

Monday, December 4

9:30 am:

Niche development

Featuring Bill Kennedy, Andrew Wall, Jeff Borschowa, and Dianna Thorne

Focusing on a niche can deliver countless benefits to your accounting firm. This in-depth session is a great opportunity for you to take the time to understand, identify and determine a strategy to capitalize on your ideal niche. Taught by four amazing speakers, this could be the one session that transforms the profitability of your practice in the coming year.

Tuesday, December 5

11:00 am:

Janeen Stodulski — Don't become obsolete

Janeen Stodulski will tackle three of the biggest concerns many practitioners have regarding the future: commoditization, outsourcing and client self-servicing. This is your chance to hear from a proven practitioner and thought leader.

1:15 pm:

Mark Wickersham — The new value pricing opportunity: the holistic cloud accounting system

Adoption of value pricing and fixed fee billing can benefit both your firm and your clients. Mark Wickersham is one of the world's leading experts on this topic and will provide you with invaluable takeaways, whether you have already started down this path or are considering the move.

2:30 pm:

Andrew Wall — Maximizing firm value at sale/succession

For many accounting firms, long-term business planning is ignored until it is too late. You need to know your exit strategy if you want to maximize your return. Andrew Wall will walk you through the process of designing and implementing a strategy that will maximize your ROI. In this session, take the first steps towards planning your retirement.

Wednesday, December 6

11:00 am:

Jeff Borschowa — Growth hacking sales techniques for accountant firms

There are many avenues your firm can pursue in order to grow your client base. In this session, Jeff Borschowa will walk you through a set of proven strategies you can implement, while outlining how you can improve your ROI through a targeted approach.