4 strategies to foster innovation
Being a part of an innovative workplace is a massive deal for millennials. In fact, according to one survey, it’s the single most important factor driving their employment decisions.
If you want your accounting firm to be an attractive place to work at and also have long-term success, you must be bold and willing to evolve. Young accountants don’t consider innovation in their workplace as something that is “nice-to-have”—it's a must-have. If your firm hasn't changed the way it's done things in a decade, the best of these accountants—those you should be demanding—won’t be interested.
Becoming an innovative accounting firm is not something that happens naturally, but it doesn't have to be hard. Here are four ways your accounting firm can foster innovation, one for each of the workplace characteristics outlined in Accounting for the generational shift: self-development, flexibility, technology and impact.
Switch up their roles
Considering the rising trend of the full-stack employees, it is safe to assume your staff (or at least those you want to keep) are eager to increase their knowledge and develop within your firm beyond crunching numbers. Think outside the square in how you are helping them to learn and grow. Education is key, but it needn't always be in a formal context.
Encourage your staff to dabble in tasks that may not be part of their job descriptions. If you have a tax accountant who is interested in social media—let them run the practice twitter account. Or perhaps you have an intern who is a bit of a people person—bring them along to a client meeting.
This tactic can also be used to strengthen weaknesses. If a quieter staff member isn't comfortable chatting to clients, you could encourage them to work the phones in reception occasionally to help build their confidence.

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