In this video, Ryan Lazanis, CPA from Future Firm, and Rachel Peng, Marketing Manager at Karbon, discuss 3 quick win marketing tactics you can use to attract and convert leads into clients.
They step through the following tactics:
How to use the P.S. email tactic to draw your audience’s attention
How to save lost deals with a simple email follow-up tactic
How to set up your local SEO profile to grow your firm’s client base
Founder, Future Firm
Ryan Lazanis, CPA, CA founded Xen Accounting, a 100% cloud-based accounting firm, in 2013. Following its acquisition in 2018, Ryan started Future Firm to provide content and coaching to help other accountants fast-track their own online, scalable firm.
Marketing Manager, Karbon
Rachel leads Karbon’s marketing programs in North America. She spends most of her time understanding the work-life of the accountant-turned-entrepreneur, connecting with customers, and executing marketing strategies that bring value to the community Karbon serves. She is an extroverted introvert and has unhealthy obsessions with many things, one of which is spicy food.