A well-planned process to manage your prospective clients is the best way to maximize the conversions of leads and turning them into clients. This is the process used by London accounting firm, Ask The Boss, to manage their leads.

Ask The Boss are experts in accounting and financial matters assisting all manner of London businesses. They're a paperless firm who utilize new technologies to be more efficient and transparent.

Some of the systems they use include Karbon for practice management, Xero for accounting, Dext for expense management, and Dropbox for document management.

Some steps in this process are specific to UK accounting requirements and the systems used at Ask The Boss. However, this is a great example of a detailed and effective onboarding process that involves several team members. It's a perfect base that your firm can adapt to suit your own systems and local regulations.

This process is one of three provided by Ask The Boss, which all relate to their customer journey. You can also check out how they onboard their clients (once they reach the end of this lead management process), and how they offboard their clients at the end of their relationship.