Why your company needs secure internal communications
Imagine if the worst thing you ever said at work was posted online for the entire world, including your customers and employees, to see. After the dust settled would you still have a business?
You might easily dismiss this as something that would never happen to you, but this is a risk that every brand faces. If you use electronic devices to communicate, there’s a digital record of nearly everything you do. And whether it be a private email between employees or a celebrity’s pictures stored in the cloud, we’ve learned from countless incidents that they aren’t always safe.
In 2015, electronic giant Sony experienced one of the costliest and most embarrassing hacks of private communications of the last decade. More than 170,000 emails were hacked and posted publicly to Wikileaks. This massive leak included communications from Sony CEO Michael Lynton, fellow company executives, producers, movie stars, and others. The emails kicked off a media frenzy that forced Sony to deal with the aftermath.
“I’m not destroying my career over a minimally talented spoiled brat who thought nothing of shoving this off her plate for eighteen months so she could go direct a movie,” said producer Scott Rudin of Hollywood superstar Angelina Jolie. Rudin publicly apologized soon after the leak, and Jolie, like many other celebrities mentioned in the emails, were contacted repeatedly by media outlets to respond. Sony’s entire business was disrupted. The hack was estimated to cost Sony’s movie studio somewhere around $100M.
Regardless of Sony’s ability to continue operations and produce blockbuster films after spending tens of millions of dollars and time on this mess of a hack, do you believe the high-profile movie stars who suffered from the embarrassment and disruption of this leak will ever trust Sony again?

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