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Karbon Experts Roundtable: DIY, guided, or done-for-you firm optimization

❓ How can the right rollout with the right tools help you create a firm built for growth?

❓ How do you develop an effective implementation strategy around your team’s bandwidth, priorities, and readiness?

❓ What’s the smartest way to introduce Karbon so you can realize its value from day one?

In this video, Joe Carufe (Good Measure) teams up with Carla Caldwell (Caldwell Consulting & Training) and Brian Clare (Blueprint Accounting) to unpack practical strategies for building a firm that can scale with confidence.

You’ll hear how to match your rollout of Karbon to your team’s bandwidth, simplify your internal systems, and choose the level of guidance that helps you move faster—with clarity, alignment, and a stronger foundation for growth.


This is part five of the six-part series 'Your firm's future: Buy, sell, or build.'

This webinar series, presented by Practice Marketplace by Karbon, stars Joe Carufe and an exciting mix of special guests. Together, they'll share practical strategies for M&A, exits, and building for what’s next—empowering you to grow, transition, or sell your firm with confidence.

Explore the series.

Joe Carufe
Project Manager, Karbon

Joe has led cloud accounting firms since 2011, focusing on strategy, leadership, technology, efficiency, and talent integration. He is passionate about process improvement and loves talking with leading accounting firms and other top app vendors from across the globe.

Carla Caldwell
Founder, Caldwell Consulting & Training

After a multifaceted career in accounting, Carla saw the need to guide accounting firms as they modernized their practices. That’s why she started Caldwell Consulting and Training in 2015. With the heart of a teacher, she helps everyone from beginners to industry veterans connect the dots between technology and accounting. Carla is also the owner and founder of Candella Accounting & Advisory Services, was named one of the 'The Top 50 Women in Accounting for 2021', and a Top 100 ProAdvisor in 2024.

Brian Clare
Founder, Blueprint Accounting

Brian Clare is the founder of Blueprint Accounting, a Canadian boutique, fully-cloud accounting firm. He has been using Karbon in his firm for five years, and has helped over 60 firms implement Karbon. Brian specializes in using technology to make things more efficient while building processes.

Karbon Experts Roundtable: DIY, guided, or done-for-you firm optimization | Karbon Magazine