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Building a sell-ready firm: Value, growth, and readiness

❓ How do you know if your firm is truly ready to sell?

❓ What can you fix now to increase the value of your firm?

❓ How can you fast-track your exit strategy with confidence?

In this video, Joe Carufe (Karbon), Jennifer Green (Jade Consulting), and Geoff Bruskin (White Tiger Connections) share how to assess your firm's sell-readiness and take action before it's time to exit.

You'll learn how to spot valuation gaps, fix what matters most to buyers, and set your firm up for a faster, smoother transition.


This is part three of the six-part series 'Your firm's future: Buy, sell, or build.'

This webinar series, presented by Practice Marketplace by Karbon, stars Joe Carufe and an exciting mix of special guests. Together, they'll share practical strategies for M&A, exits, and building for what’s next—empowering you to grow, transition, or sell your firm with confidence.

Explore the series.

Geoff Bruskin
Founder & Managing Partner, White Tiger Connections

Geoff Bruskin is an M&A Consultant specializing in the public accounting and financial services space. Geoff runs White Tiger Connections Inc. where he advises accounting firm owners on their strategic trajectory, and also works closely with their clients on brokering multi-category sales and investments. He is heavily connected in the Private Equity, Venture Capital, and financial services ecosystems.

Jennifer Green
Partner, Jade Consulting

Jennifer Green is Founder and Partner at Jade Consulting Inc., a firm committed to bringing the human touch to accounting. An entrepreneur since 18, Jennifer leads with compassion, collaboration, and community, helping scaling businesses thrive. Known for building strong cultures and lasting relationships, she ensures Jade is as people-focused as it is performance-driven.

Building a sell-ready firm: Value, growth, and readiness | Karbon Magazine