The five (broken) rules of email etiquette
Our inboxes are a place of escalating madness, and we spend a staggering 28% of our time at work sending, receiving, reading and answering emails —many of which feel unnecessary or frustrating.
Accountants live in their inboxes, and it might be worthwhile understanding what those 2.5 hours a day mean for you in terms of productivity or helping clients. What if you multiplied your billable hour fee times 2.5? Are you making it count?
A well-structured email may not necessarily be a thing of beauty, but it is certainly a thing of rarity. Email is essentially just text, and you can’t read tone or body language in email. Things get lost in translation too easily.
What if we thought about the purpose of email to reduce inbox aggravation? Here are our top 5 rules for getting back to good email etiquette.
#1 Think before replying all
There's a tendency to gravitate towards the Reply All button, and this is often (seemingly) done without consideration of the circumstances. You wouldn't raise your voice to an entire firm about something that only needed to be voiced to one colleague, so why act this way over email?
Unnecessarily adding people on to an email chain can be an attempt to cover all your bases, but the poor use of ‘Reply All’ is a major source of frustration. A reply of ‘thank you’, for example, needs only be sent to the person you are thanking, not the entire firm. Think twice when hovering over the toolbar and try to choose the simple ‘Reply’. Nobody wants multiple emails in their inbox that have little to do with them and repeat the exact same sentiment.
#2 Have guidelines in place about when not to email
There are bound to be many things that you deal with over email that would be better done in person or over the phone.
Have your firm set guidelines for the whole team about when to use email, and when it’s more appropriate and efficient to use other channels of communication.
This will be highly beneficial for the management of the firm since everyone tends to use email, chat and telephones differently and what might be run of the mill for them may not be helpful for their peers.
For example, chat —or a tap on the shoulder and your vocal chords if you happen to be in the same room!— could work well for one or two sentence questions and answers. Anything longer than those able to be dealt with via chat can go in a carefully crafted, well-structured email. However, if the email is likely to go over three or four paragraphs, of if it is likely to be long and require hashing out different scenarios based on a respondent’s answers – set up a time to call or meet in person. If you are concerned about anything being challenged or misunderstood, write up a summary of the meeting for consensus among those in the discussion.

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