Lag measures vs. lead measures for accounting firms


Most accountants only look at history to determine how successful their firm is. But the industry has changed, and looking backward is no longer enough if you want to grow your practice. You now must also understand where you will be tomorrow.

In this video, Ian is joined by Carla Caldwell of Caldwell Consulting & Training to explore the critical metrics you should be tracking to predict the future of your firm. They outline what the metrics are, how to calculate them, and what you can learn from them. 

This video shows you the game-changing benefits of shifting your gaze from the rearview mirror towards the road ahead, and how you can predict whether your team will meet and beat the goals you set to grow your practice.