His point is clear. In constant distraction, you produce low-quality work. You are not able to focus and execute what’s important because you’re always reacting to what comes your way.

How to get things done in an always-on world

Getting past these challenges is not easy. You are increasingly expected to be always-on and available at any moment. To get your best work done, you need to push back against the grain.

Prioritize what’s important

To get meaningful work done, you first need to identify what actually is most meaningful. A good step is to sit down regularly—annually, quarterly, monthly, weekly—and identify your top priorities.

At the annual level you’ should look at more of a high-level broad goal. Then, as you hone in on your weekly priorities, you can decide what things you can do this week that will have the biggest impact on that broader goal. Now you are playing offense not defense. As Greg McKeown, the author of Essentialism says, “If you don’t prioritize your life, someone else will.”

If you show up to work every day without a plan, you’ll spend the entire day responding to incoming messages. When the day is done you’ll feel like you’ve been extremely busy, having accomplished little in terms of your main objectives.

As a team, methods such as OKRs will help ensure you always remain on the same page regarding key priorities.

Execute your priorities

Defining your priorities is great, but those distractions are still going to come. The next step is to make sure you execute on them. You need to protect your time.

This requires discipline because distractions will always be tempting to respond to. They are a convenient way to feel busy without moving the needle in a meaningful way. Creating priorities requires taking control of your schedule to make sure you get the priorities done.

One common term workers have success with is batching. Before you start a day, you should have a rough game plan hour-by-hour for what you want to get done and when.

You can use your calendar and create a block of time to work on a specific priority. In that block of time, you shut down incoming messages, emails, and any other distractions. It’s a block of time to execute on your priority and nothing else. When you batch email and chat comments, working through them all at once, you surprisingly find you can often respond to everything in less than 30 minutes.

Rather than constantly reacting to whatever comes in, create a batch of time for those responses and knock them out in one block of time. Now you are still available for your team, but on your terms, and without sacrificing quality work on your key objectives.

Defining the culture

The most important aspect of this is the culture you have in your workplace. If there is an expectation of being always-on, stress will be high and quality work will suffer. Substantial long-lasting change requires a genuine cultural shift.

If you are a leader or manager, you should do your part to set expectations that immediate responses are only for a crisis, which would then elevate to a phone call. Most quick chat messages can wait.

If you are not a leader or the one defining the culture, it’s going to be harder. However, you are there to accomplish your priorities. Try setting aside time to focus on your work and diminish distractions.

Your work will improve, and likely no emergencies will be created. Having things on-demand is great, but not when it causes stress and distraction.

Being intentional with priorities will lead to greater productivity, more fulfilling days and meaningful work. You’ll play offense instead of defense and take control of your hours. You will stop measuring productivity by how busy you are and focus on the work being accomplished.

When an entire team can focus on their most important priorities, stress goes down and the team performs at a much higher level.