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Webinar 20220310 How to move clients to your preferred accounting tech stack
Webinar 20220310 How to move clients to your preferred accounting tech stack
This event is closed.
WebinarThis event is closed.

How to move clients to your preferred accounting tech stack

Discover the 5 key strategies Salma Hatim, CPA uses to successfully move her clients to her preferred tech stack.

About this webinar

Chances are you’ve had a conversation with a client or two about how the systems and processes you’ve set up means their work is completed faster and with less pain.

But, despite your best intentions, not all clients get it. And convincing them to use your preferred tech stack is no exception.

Some clients are afraid of change, some don’t like learning new tools, and others are just plain stubborn.

But almost any client can be moved to your preferred accounting tech stack—all it takes is finding the right motivation, and knowing how to pitch and manage the move.

In this webinar, Blake Oliver, Accounting Community Advocate at Relay and Ian Vacin, COO and co-founder of Karbon, are joined by Salma Hatim, CPA, CFO, and CEO of PROKONECT, to discuss the 5 key strategies she uses to move clients to her firm’s tech stack.

You’ll learn how to:

  • Build a financial case for using your tech stack

  • Create financial incentives to move (even if presenting a case fails)

  • Anticipate and sidestep client resistance

  • Tap into resources from the software vendors to help you move clients over

  • Lay out your vision so your clients understand the benefits to them when using your preferred tech

If you can’t attend live, register to receive the recording

Meet the speakers
  • Salma Hatim, CPA
    Salma Hatim, CPACEO, PROKONECT

    Salma Hatim is a CPA, CFO, and CEO of PROKONECT. She is passionate about accounting, finance, and business. She's served businesses from all over the world and with different accounting guidance, ensuring they are compliant, performant, and continuously growing. She has worked with businesses of all shapes, models, industries—from start-ups to billion-dollar companies.

  • Blake Oliver, CPA
    Blake Oliver, CPAAccounting Community Advocate, Relay

    Blake Oliver is an entrepreneur, accountant, and podcaster who specializes in cloud accounting technology. He is one of Accounting Today’s Top 100 Most Influential People and has been named a 40 Under 40 in the accounting profession. Blake produces and co-hosts the Cloud Accounting Podcast, a weekly, tech-focused news round-up for accountants and bookkeepers.

  • Ian Vacin
    Ian VacinCo-Founder & Chief Partnerships Officer, Karbon

    Ian is passionate about helping businesses be as successful as possible in order to positively impact the small businesses they serve. With 25+ years' experience in technology & process improvement and 15+ years of leadership experience in the accounting industry at Karbon, Xero, and Intuit, Ian is a recognized expert, innovator, and teacher.