The dating game: How to find the executive coach of your dreams
If you’re looking at the ground, you’ll never get to the moon.
It’s an invaluable lesson that should be credited to my executive coach, Ashira. I can recall our conversation when she first uttered those words:
I was tasked with developing a strategic plan. Great, I thought to myself. I’ve done plenty of those before. I pulled some samples of past strategic plans I’d developed, passed them along to my executive coach, and asked her for feedback on which she liked best.
It turns out I wasn’t quite as good at writing strategic plans as I’d thought. “These aren’t strategic plans, Jourdan. These are tactical plans,” she explained. “Stop looking at the ground, and set your sights on the moon.”
Despite all the praise I’d received in the past, it turns out I’d been writing strategic plans inaccurately all along—but I never would’ve known if it wasn’t for Ashira.
The saying goes: “What you don’t know can’t hurt you,” but what about everyone else? Not knowing is deeply problematic in the workplace—especially in HR.
If you’re in an executive leadership role, you must get an executive coach. Your leader can help you understand and navigate the nuances of your role, but the CEO isn’t the one to really help you take that feedback and run with it. You need an outside partner for this, someone who will challenge you to elevate your approach, pushing you to become the best version of yourself.
Mentors assist, but executive coaches elevate
Executive coaches aren’t mentors. Mentors support, guide, maintain, assist, and help where needed.
Executive coaches elevate, enhance, curate, grow, evolve, expand, encourage you to create, and amplify your thinking.
See the difference?
When I first accepted my current role as VP of People and Places at Karbon, I requested support from an executive coach as part of my negotiation. At the time, it was a stand-alone HR role and I’d be the first person to step into the new position—so I knew I’d need someone to help me navigate through taking this business on

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