How Seattle-based System Six Bookkeeping is communicating with clients amidst COVID-19

Jeremy Allen

With many of our team and clients based out of Seattle, WA (ground zero for the COVID-19 outbreak in the United States), our team is quickly gaining a unique perspective on the unprecedented challenges facing small business owners and their employees.

We are communicating two-three times per week with our clients by email and doing our best to be available to work with them one-on-one to review financials and build plans for the immediate season ahead.

Below is the latest email we sent out to clients on Saturday March 21. It contains resources and thoughts on next steps for them to take. Please do not hesitate to tweak this and use it with your own clients or share with others if it is helpful.

We are heading into rapidly changing and uncertain times that will most likely affect our lives and businesses in significant ways for the next 6-18 months. I believe that being generous and focusing on others will help us weather the storm and come out better individuals and firms in the end.

We are stronger together.

Hello Clients and Friends,

I hope this finds you, your family, and employees healthy. We’re all figuring out the new normal as the COVID-19 situation quickly unfolds around us. This email is a brief update with resources that might be helpful as you consider next steps for the business or organization that you lead. 

If you have any questions, please reach out to us. We are here to help and are happy to hop on a Zoom call to mastermind, review numbers, and think through strategies and next steps (no fee.)

This kind of crisis is truly calling on each of us to bring our best. I am especially proud of our team’s commitment over the past two weeks of living out our # 1 core value of Our clients’ success is our success. We are thankful to be of service and support to each of our clients right now and are up for the challenge.  

Remember, leadership and compassion are just as contagious as panic and hopelessness. I hope you keep the faith and hope for your family, team, and community.  

Leading in a crisis/downturn: 5 practical steps

This excellent (and short) article by Verne Harnish outlines 5 actions leaders can take right now:

  1. Communicate daily (the #1 action) — maybe even twice per day

  2. Customer/community support — give, give, give, with no expectation of return

  3. Clean up and catch up — time for spring cleaning to keep people proactive and occupied

  4. Cash, cash, cash — engage the entire team to help (see below for more on cash)

  5. Calm and considerate — breathe!

Decisions to make now: closing, unemployment, reducing expenses & understanding cashflow

With so many of our clients located in Seattle, WA (ground zero for the COVID-19 outbreak in the US) we’re having conversations daily where we are thinking through strategies and next steps. 

Here’s what we’re finding most helpful to take action on right away: 

Decide on closing / unemployment

We are finding that if a business is mandated to be closed or simply cannot stay open due to nearly zero business, (restaurant, fitness, catering, events, tourism, retail, walk-in services) then it most likely makes sense to:

  • Move quickly to temporarily close.

  • Encourage employees to file for unemployment. In Washington, employees can go here. Prep employees that there is a backlog of unemployment claims and to be patient.

  • If you offer Health Insurance, contact your broker/provider to determine if you can continue covering your unemployed employees for a period of time

If your business doesn’t immediately need to close, move on to the next step.

Review income & expenses and understand your burn rate

Review a monthly profit and loss and look for ways to immediately reduce expenses, by:

  • Asking landlords for delayed or reduced rent.

  • Asking banks for delayed mortgage and/or loan payments. Many banks are already allowing a few months of delay.

  • Trimming the fat by turning-off or turning-down some non-essential services and subscriptions. Schedule a meeting with us ASAP and we’ll help you through this process on a Zoom meeting (no fee).

Understand your monthly burn rate and be prepared for the next few months. Are you closing and if so, is there enough cash to cover expenses while waiting to reopen?  Are you already seeing reduced revenue and can see that you’ll need to incrementally reduce hours and expenses?

Get a plan in place and communicate with your team to keep morale high and anxiety low

Applying for loans and relief 

There are a lot of resources rolling out quickly for small businesses and organizations to help them with grants or short-term loans. 

We’re big fans of Gusto payroll, and they have a good article here on loans, grants, and relief options. If you want to get right down to it, this Google Spreadsheet shows resources by federal and state. It is really valuable and well organized.

Seattle and the state of Washington have a number of resources in place, such as:

  • The City of Seattle has an emergency Small Business Stabilization Fund for small businesses with 5 employees or less. The deadline is March 25th. Act fast!

  • Amazon created a $5 million Neighborhood Small Business Relief Fund to provide cash grants to local small businesses impacted by fewer customers due to COVID-19. The fund is intended to support small businesses with fewer than 50 employees or less than $7 million in annual revenue located near Amazon’s Seattle office weather the outbreak.

  • The SBA is offering Economic Injury Disaster Loans (EIDL.) I’d highly encourage you to invest two hours and apply for a loan ASAP. The interest rate and terms are going to be very favorable. Even though we have savings to work with here at System Six, we’re applying just in case the funds help us better weather the storm, since we don’t know what the next 6-12 months might look like.

Jeremy Allen

Founder, System Six

Entrepreneur, business owner, husband, and father of three beautiful girls, Jeremy founded System Six in 2008. He believes that “Our Clients’ Success is Our Success” and serves on the board of the Seattle Chapter of the Entrepreneurs’ Organization. He loves spending time with family, and runs outside often.


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