Accounting trends series (episode 2): What’s your specialty?

How can your accounting firm stand out from the crowd? More and more firms have chosen to hone in on a particular niche to which they can provide a more specialized, targeted approach.

This video takes an in-depth look into the second of the five accounting trends identified in the 2016 Accounting Trends Report by Karbon. Wayne talks with Jamie Johns of Sky Accountants and Ravi Agarwal of MEDIQ Medical Financial Services. They outline what advantages finding your niche can bring, and share the steps your firm should take to identify—and target—yours.