The 15 most valuable sessions to attend at Accountex London 2025

Accountex London 2025 brings together the UK’s leading voices in accounting, technology, and business strategy. With over 160 sessions on offer across 2 days, 12 theatres, and over 300 exhibitors, it’s a growth opportunity you don’t want to miss.

Here are the top 15 sessions promising the most value for your firm:

Day 1: Wednesday, 14 May

1. The £50 experiment: How accountants’ financial beliefs affects client behaviour and practice profitability

Presenter: Catherine Morgan, The Money Panel

Time: 10am

Keynote speaker, Catherine Morgan, dives into the psychology of money with her signature £50 Money game, offering new insights into your financial beliefs, client relationships, firm performance, and how to enhance profitability and trust in the age of AI.

2. Decoding practice management: How modern firms optimise, integrate and grow

Presenter: Rowan Van Tromp, Karbon

Time: 11am

In this session, Rowan Van Tromp breaks down the essentials of a modern tech stack, and how to evaluate practice management software for your business needs. His intel is backed by exclusive data from high-performance firms. 

3. How to build an accounting brand that commands attention

Presenter: Rachel Harris, Accountant She

Time: 12pm

In a profession built on trust, your brand is your reputation—and it starts long before a prospect becomes a client. In this candid session from the award-winning Rachel Harris, you’ll learn how to authentically position your firm and leverage social media to attract high-value clients.

4. Cybercrime and resilience: How accountants can stay ahead of the threat

Presenter: Sapna Chadha, Cyber Resilience Centre for London

Time: 2pm

Sapna Chadha shares her expertise on why the accounting profession is increasingly in the crosshairs of cyber attacks, unpacking the latest threats, and providing practical strategies for keeping your and your clients’ data safe. 

5. How I’ve used AI to transform my accounting firm

Presenter: Jeri Williams, Digital Accountants Club

Time: 2pm

Can AI really benefit your firm, or is it just hype? In this live case study, Jeri Williams divulges how she integrated technologies, like AI, to achieve tangible results for her firm, streamlining workflows and scaling her business, without losing real, human connection with clients.

6. What’s the next talent megatrend for 2026/7?

Presenters: 

• Gareth John, First Intuition

• James Hutt, Paradigm Junction

• Anna Leach, Institute of Directors

• Felix Mitchell, Instant Impact

Time: 4pm

Hear from leading experts as they explore how recruitment in the accounting industry is evolving—from skills in demand to hiring practices. Expect real-world takeaways for embracing technology, refining your employee value proposition, and preparing your team for the future of work.

7. The danger of doing it yourself: When tech goes wrong, from those who survived(ish)

Presenters: 

• Frances Kay, TC Group Farnell Clarke

• Ryan Pearcy, Digital Transformers

• John Toon, Beever and Struthers

Time: 4pm

As digital accountants, your clients trust your expertise on the software they should be using. This panel explores the pros and cons of this dynamic, from leaders who have experienced both ends of the spectrum.

8. How to run the most tax efficient tax business…ever! 

Presenter: Nichola Ross Martin, 2020 Innovation

Time: 5pm

In this session, Tax Director, Nichola Ross Martin, discusses her roadmap for leading an efficient tax practice. You’ll come away with an actionable business model built on effective systems, staff incentives, and succession planning.

Day 2: Thursday, 15 May

9. AI-enabled accounting: Getting the most out of digital and data

Presenter: Charles Richards, Azets

Time: 10am

AI is transforming the accounting profession—but turning hype into real business value requires clarity and action. In this session, Charles Richards demystifies AI with tactical use cases for digital transformation and data analytics.

10. Influence, integrity and impact: Navigating the reality of women leading in accounting

Presenters:

• Emma Fox, Fresh Financials Group

• Della Hudson, Minerva Accountants

• Jessica Pillow, Pillow May

• Samantha Senior, The Aesthetics Accountant

Time: 11am

This panel spotlights the lived experiences of women in senior roles, examining what it takes to lead with integrity, and the realities of gender equity in the workplace. Listen to stories of overcoming bias, building inclusive cultures, and fostering support systems.

11. Real-world lessons on practice management adoption and impact

Presenters:

• Emily Deakin, TC Group Farnell Clarke

• Mary Delaney, Karbon

• Will Farnell, TC Group Farnell Clarke

• Rowan Van Tromp, Karbon

Time: 12pm

How do accounting firm leaders successfully adopt and implement practice management software? In this candid panel discussion, firm owners share their firsthand experiences—the challenges, wins, and unexpected insights. Learn what worked, what didn’t, and how the right tech stack fuels efficiency, profitability, and firm growth in a connected ecosystem.

12. Multigenerational workplace and embracing unique minds in the workplace

Presenters:

• Caroline Bixby, Christie Group PLC

• Becky Glover, Yutree Insurance Ltd

• Hannah Macdonald, Accountancy Hub

• Max Whiteley, Dext

Time: 1pm

This panel discussion will explore the benefits and challenges of a multigenerational workplace, highlighting the need to adapt workplace culture to accommodate different generations. You’ll discover strategies for embracing unique minds in the workplace and fostering an inclusive environment that drives innovation, enhances team dynamics, and improves overall productivity.

13. The future of accounting: Disruption, AI, and storytelling

Presenters: 

• Alastair Barlow, flinder

• Justine Marshall, Pinpoint Plus

• John Toon, Beever and Struthers

• Sebastian Trif, Stealth

Time: 3pm

With technologies like AI rapidly shaping the accounting profession, firms need to be prepared to navigate these changes. This panel explores how a human focus, leveraging storytelling to communicate financial data, could be the key to standing out in a competitive industry.

14. Acquiring a practice: What you need to know

Presenters: 

• Kully Sahota, TaxAssist Accountants

• Samantha Skyring, TaxAssist Accountants

Time: 3pm

Mergers and acquisitions (M&A) specialists, Kully Sahota and Samantha Skyring, pull from their business success stories to share practical strategies for scaling and acquiring accounting firms. From team dynamics, to integration, to operational growth, they’ll answer the fundamental questions of the acquisition process.

15. Sustainability reporting: Accounting, but not as we know it

Presenter: Rosie Dunscombe, Blue Crane Consulting

Time: 3pm

What role do accountants have in tackling climate change? How can they prepare for future sustainability reporting requirements? Founder of Blue Crane Consulting, Rosie Dunscombe, explains the essentials. 

Keeping ahead of the curve

Accountex London 2025 is packed with valuable sessions, as well as opportunities to network with fellow leaders and discover new accounting tools and solutions. 

Keep an eye out for the Karbon team at booth 630 👋