6 must-see sessions for accountants at #QBConnect London

QuickBooks Connect takes place in London in February, providing all those who attend opportunities to learn, connect with peers, and discover new strategies to achieve practice excellence.

To ensure you get the most out of the two jam-packed days, you need to plan what you want to learn and come away with. To help you out, Wayne Schmidt has selected his selected his top six sessions that will leave you with clear takeaways to drive your firm’s success.

Tuesday, February 27

1:00 pm:

Mark Wickersham — Value pricing: how to price accounting services (workshop)

Discover how to get paid what you are really worth. Mark Wickersham is one of the world's leading experts on value pricing and will provide you with crucial advice, whether you have already started your value-based accounting services pricing strategy path, or are considering the move. 

2:15 pm:

James Ashford & Alex Davis — The three underused marketing strategies that impact growth (workshop)

Discover some often-overlooked, but incredibly effective tactics to spur the growth of your accounting firm. The charismatic and high-energy James Ashford and Alex Davis will show you how to sign clients up faster, gain more value and ensure they stay with you longer.

4:15 pm:

All about apps (panel discussion)

Featuring Wayne Schmidt, Matt Flanagan, Paul Lodder & Joanne Tomlinson

When it comes to apps, your firm and clients have a never-ending amount of options to choose from. How can you keep track of the pick of the bunch? Wayne Schmidt leads a panel discussion with experts who will share their suggestions, experience, and tips to help you be more productive and profitable using apps. 

Wednesday, February 28

11:15 am:

Paul Shrimpling — How to become a profitable business advisor (workshop)

As technology automates compliance, more and more firms are putting a greater focus on business advisory services. This workshop will give some crucial tips to improve your advisory skills, give your clients greater value, and increase the services that your firm provides.

1:30 pm:

Zoe Cairns: Harness the power of social media for your business (workshop)

Is your accounting firm using social media to communicate to your clients and reach new ones? This workshop promises to be filled with takeaways that can start implementing as soon as you get back to the office after QBConnect. 

2:45 pm:

Aynsley Damery: The 7 ½ biggest mistakes small businesses make (workshop)

The rules of business have changed significantly over the last five years, which means your firm and the advice you are providing must keep pace. The engaging Aynsley Damery will lead this session to reveal common mistakes being made, how you can help your clients to overcome them, and steps to future-proof your firm and their businesses going forward.