5 SEO myths that impede SEO campaigns for accounting firms
SEO, like most other aspects of marketing, has evolved significantly over the past several years. Much of the advice you get from ‘your friend that knows marketing’ or even other firm owners may be incorrect because it’s based on a faulty understanding of SEO. There are tons of articles and videos that do this, regurgitating the same cliche or outdated advice that keeps website owners from adopting a holistic perspective of SEO.
To provide more clarity on what SEO is and isn’t, here are 5 of the most infamous SEO myths:
Myth 1: Google can take your website down
SEO shysters often trick people into believing that Google will take their website down unless they improve their SEO (which usually means signing a proposal or buying a course). But his is a total lie: Google cannot take down your website.
Google can, however, issue a manual action against your website. A manual action is a penalty used by Google’s human reviewers against websites that violate Google’s webmaster quality guidelines. A good rule of thumb for determining if you’re violating these webmaster guidelines is to ask yourself: Would I do this if I wasn’t concerned about ranking and SEO?
Myth 2: The SEO algorithm is always changing
Nope, it’s always improving and, yes, the distinction matters. Many SEO shysters sell people on the idea that algorithms are like my finicky 5-year-old who loves chicken nuggets one day and hates them the next. But this notion is only peddled by those who lack true experience in the field.
Veteran SEO professionals who truly understand SEO base their recommendations and behaviors on what’s best for their intended audience—not solely in response to algorithmic updates or trendy hacks.
The truth is that search engine providers like Google are incentivized to keep people using their search engine so they can charge companies for ad placements. They achieve this goal by giving people:
Fast Answers When you search ‘2+2’ on most search engines, you get a calculator instead of just a list of calculator websites. Google and other search engines love giving us fast answers because we’re more likely to use their search engine when we need another answer in the future. Other examples of fast answers are definition boxes, tabular comparisons, and semantic answers to queries like ‘What is the capital of Sweden?’
Valuable information When I’m looking for the nearest pizza shop, I don’t want to see a low-value post that only ranked because it mentioned the phrase ‘nearest pizza shop’ 190 times in the first 4 paragraphs. Rather than creating content that is ‘rankable’, focus on creating content that is valuable to people. Show them something new, make them laugh, or give them a plan for getting something done. That’s valuable content.
G2.com
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