Knowing the satisfaction and loyalty of your clients is pivotal for your accounting firm. Happy clients are much more likely to stay with you long-term, and they're also likely to provide you with referrals.

In this video, Ian gives a masterclass in using Net Promoter Score (NPS) as part of your client management process to accurately predict your potential for growth. He outlines the steps to follow to determine your own NPS, shows you the results you should be aiming for using examples of what other practices are achieving, and gives takeaways that will improve your results.

If your practice prides itself in having happy clients, but aren't accurately measuring just how happy they are, you must watch this video.