Karbon's Practice Excellence Scorecard revealed that accounting firms struggle with marketing more than any other area of business proficiency. Challenges building a brand, increasing awareness and reaching ideal new clients are hindering the growth of all types of businesses.

In this video, Ian Vacin is joined by MC Carter (Practice Paradox) to discuss some essential aspects of marketing every business should master. Focussing on three elements of digital marketing, you will learn some actions that will start showing an impact right away.

You'll learn:

• What makes an effective website

• How to grow your business on social media

• The basics of SEO, and how you can use it to reach a much wider audience