Why should an accountant use social media?

As an accountant, you're constantly being told you should be using social media, but is it really going to lead to anything? What specifically can you and your practice get out of it? Steph Hinds from Growthwise has no formal training in marketing but has been able to use social media to dramatically grow her practice. In this video she shares the tricks she uses every day, the results she is seeing, and why your accounting practice must be using social media.