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The Optimizers: Building systems that scale without breaking

❓ How do you turn raw data into high-impact decisions for your firm?

❓ How do you transform daily workflows into opportunities to take ownership across your team?

❓ How do you move from guesswork to science so that you can optimize your systems with precision?

In this video, Jason Blumer (Thriveal) and Ian Vacin (Karbon) unpack how leading firms are reshaping the way they operate, turning insights into action, and structure into scalability.

They are joined by special guests Mark Shipton (Ignite CPA), Victoria Peters (Karbon), and Moez Bawania (AMLB CPAs and Consulting) to show how to connect the dots between the data you already have, and the performance you want to see.

You'll learn how to set your firm up for long-term success by building better systems for sustainable growth.


This is part two of the four-part series 'Scaling firms with purpose: Stories from the frontlines'

This webinar series brings you face-to-face with exceptional firm leaders who navigated scaling challenges successfully. These leaders are the stars of Ian Vacin and Jason Blumer’s upcoming book, 'Scale with Purpose: The Service Entrepreneur’s Guide to Intentional Growth.'

Explore the series.

Ian Vacin
Co-Founder & Chief Partnerships Officer, Karbon

Ian is passionate about helping businesses be as successful as possible in order to positively impact the small businesses they serve. With 25+ years' experience in technology & process improvement and 15+ years of leadership experience in the accounting industry at Karbon, Xero, and Intuit, Ian is a recognized expert, innovator, and teacher.

Jason Blumer, CPA
Founder and CEO, Thriveal CPA Network

Jason is the founder and CEO of Thriveal, a network to help entrepreneurial CPA firm owners connect, learn, and grow by providing them with a community, coaching, consulting, events and more. He is also the CEO of Blumer & Associates, CPAs, co-hosts two podcasts of his own, speaks and writes frequently for the financial and creative industries, and was named by Accounting Today as one of the Top 100 Most Influential People in Accounting.

Mark Shipton
Integrator, Ignite CPA

After 27 years with Save-On-Foods, Mark took a leap in 2020 to help a friend grow a business—an adventure that evolved into Ignite CPA. Based in Lethbridge and Coaldale, Alberta, Mark serves as the Integrator at Ignite, bringing leadership, structure, and focus to the firm’s growth and operations.

Victoria Peters
Implementation Specialist, Karbon

Victoria Peters is an accounting and operations professional with 35 years of experience. She specializes in building scalable systems and aligning teams through change. With a track record of guiding multiple successful firm mergers, Victoria designs workflows that drive efficiency, support growth, and deliver lasting value through strategic clarity.

Moez Bawania, CPA & CA
Co-Founder, AMLB CPAs and Consulting

AMLB CPAs and Consulting provides virtual CFO services to growing small businesses and non-profits across Canada. They are passionate about people and purpose, and take the time to deeply understand their clients’ aspirations and pain points, so they can dig in to address these head-on. Moez is a Chartered Accountant in Canada, is a Karbon Certified Expert, Xero Certified Advisor, QuickBooks ProAdvisor and has completed further certifications in analytics, cybersecurity, and people leadership.

The Optimizers: Building systems that scale without breaking | Karbon Magazine