Value pricing: The journey and what to expect

Unsure of what to expect when making the transition to value pricing? We spoke with four industry experts—Jason Blumer, Jamie Johns, Blake Oliver and Chad Ridner—to hear their own journeys and the lessons they learned along the way.

They also outline the value pricing model pitfalls that they experienced, which you can learn from to make your own journey as smooth as possible. Hear their value pricing model pitfalls that they experienced, which you can learn from to make your own journey as smooth as possible.