How to attract your ideal clients through consistent content marketing

Staying top-of-mind with your ideal clients takes more than just one email or a social media post.

When your accounting firm has only one or two touch points with your potential clients, you’re leaving the burden on them to remember you when they’re in need of accounting services. And that’s not the path of least resistance that’ll guide them to your firm.

In this session, Karen Reyburn, a CPA and owner of PF, a creative agency exclusively serving accountants, shares how you can leverage content marketing to create consistent touch points for your audience, and attract your ideal clients.

Watch to learn:

• Why you must understand your audience, their issues and their fears before creating any content marketing

• How to build consistent content marketing through creating multiple touch points with your audience

• The best way to identify your content topics