5 innovative examples of recruiting in accounting
Recruiting new staff is one of the most common pain points for accounting firm partners and managers. Karbon’s 2017 talent survey identified that finding and acquiring great talent is presenting more of a struggle for accounting firms than any other aspect of managing talent.
95% of respondents said they experience challenges related to recruiting. And perhaps even more concerning, just 22% said they are confident that their current recurring strategy is reaching and attracting the very best applicants.
The best way to improve your recruiting process is to look at what the best in the field are implementing in this area. Here are some examples of strategies some progressive accounting firms are using to attract staff, write and communicate job ads, accept applications and interview candidates.
How My Accountancy Place attract their next superstars
UK accounting firm My Accountancy Place recently announced they are recruiting a new Financial Controller. Rather than stick with a standard job posting, they shared a video on social media featuring two of their current Financial Controllers chatting. Going against the standard, they discuss what it is like working at My Accountancy Place instead of focussing on what they need in a potential recruit.
The video catches the attention of potential candidates, makes My Accountancy Place look like a great place to work, and emphasizes the benefits of the role. How many job postings finish off with a call to action to “discover what our firm can do for you”?
The job ad Illumin8 used to find their ideal Administrator
Australian accounting practice, Illumin8 describe themselves as “different, a little quirky, with a whole lot of personality.” They understand the importance of attracting candidates who will be a good fit their culture, so when they recently recruited for a new Administrator, they posted this innovative job ad.
With a clear idea of who would be a good fit for their team, the job ad was written in a specific tone and with unique language, to demonstrate the culture of Illumin8 and to appeal to the right candidates.

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