Join Karbon's Twyla Verhelst, CPA and Gusto Insights' Nich Tremper as they put two sets of independent research findings side-by-side, surfacing strikingly similar themes on where clients are comfortable with AI, why many want firms to disclose how they use it, and when AI-enabled services can create new value clients are willing to pay for.

What you’ll learn:

• Where clients draw the line on AI. See how comfort ranges from 53% to 73% depending on the task, and where clients say human judgment still matters most.

• What clients expect you to disclose. 56% of small business owners want to be told every time their accountant uses AI. Learn what the research says about transparency, trust, and communicating your firm's approach.

• When AI changes the value equation. Clients expect a discount if a service is sped up with AI, but if AI helps you deliver something entirely new, they are willing to pay more for it. See the data and how to price accordingly.

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