This video takes an in-depth look into the second of the five accounting trends identified in the 2016 Accounting Trends Report by Karbon—finding your specialty.

What are you doing to convince people to pick you as their accountant? Stand out amongst your competitors and attract the clients you're aiming for.

Often the first place a prospective client will see you is on the Internet, so you need to ensure your website sells your firm effectively. This video explains the website design that will help your firm attract the clients you want.

Learn how to narrow your website's messaging to attract your ideal clients with Karen Reyburn from PF—a creative agency specializing in accounting firms.