What does a perfect accounting firm look like in 2022?

Running a successful accounting firm was challenging enough. Then along came a global pandemic, increasing demands of clients and staff, an ever-evolving technology landscape, and the Great Resignation.

In this video from Karbon X 2022, Director of Customer Success, APAC, Omer Khan sits down with Karbon Chief Revenue Officer, Mary Delaney; Air Accounting Co-Founder, Shaun Stubley; Owner of Lucrum Accounting, Paula Field; and Managing Director of Lance CPA Group, Joshua Lance for a vibrant discussion on how culture, purpose, and systems play a role in creating the perfect accounting firm.

They share their challenges regarding change management, technology implementation, and talent acquisition and retention, and offer first-hand insights on how to overcome them.