20% of the global population check Facebook at least once a month, and the 50+ age demographic is the fastest growing for the platform. If your firm hasn't considered Facebook as a strategy to acquire new clients you may be missing out.

In this recording Wayne shows you how you can use Facebook to create highly targeted campaigns to prospective clients based on age, gender, interests and location. You'll learn the step-by-step process to build likes, gain new clients and increase engagement, all in a way that enables you to measure your return on investment.