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How referrals can supercharge your firm’s growth

Jamie Johns
CEO & Co-Founder, Sky Accountants

Richard Snell
Director of Sales, Asia-Pacific, Karbon

GrowthStrategy
 

One form of marketing trumps all others for accounting firms: word-of-mouth.

Never underestimate the power that client referrals can have on your success. There is no surer way to gain new clients, and just as importantly, make certain those new clients are the types of customers you actually want.

Yet a shockingly large number of practices do not have any referral strategy whatsoever.

In this video, Jamie Johns (Wize Mentoring and Sky Accounting) walks you through how to use referrals to your advantage. Jamie shares his simple method for designing a referral strategy that is proven to work, puts no pressure on your current clients, and ultimately creates clients who create other clients organically.

In this video, you will learn:

  • Why a healthy Emotional Bank Account (EBA) is the key to referrals

  • How to identify the clients you want referrals from (and those you don’t)

  • How to gain client trust, and build connection and keep your EBA full

  • Quick wins you can take today to kick off your referrals

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Jamie Johns
CEO & Co-Founder, Sky Accountants

Jamie Johns is the CEO & Founder of Sky Accountants, an Australian accounting firm serving business and individual clients. He also co-founded Wize Mentoring, along with Ed Chan and Brenton Ward. Through Wize Mentoring, Jamie and his team provide personal development and business mentoring services to help accounting practice owners scale and grow sustainably. A people-person at heart, Jamie spends his time connecting with people whether it’s at work or in his personal free time in order to help them achieve their goals.

Richard Snell
Director of Sales, Asia-Pacific, Karbon

Richard brings almost 20 years of leadership experience working for SaaS companies in the accounting industry including MYOB, QuickFee and Wolters Kluwer. He has a proven record of helping accounting firms leverage technology to grow and improve their business.