Lynda Steffens is an accountant, author and introvert—three things she is very loud and proud about. Founder of The Small Business Project, author of Accounting Revolution, and with 30+ years of industry experience, Lynda is transforming the way accountants connect with clients. She developed her advisory training as a result of seeing her peers overwhelmed, undervalued, and simply burned out. The Small Business Project supports accountants in building the confidence and capabilities they need to lead successful advisory first practices.
The Small Business Project is a professional resource centre for accountants in public practice to gain advanced business advisory skills and successfully expand their small business services with ongoing business advisory.
The Small Business Project Advisor Intensive Programs—Business Metamorphosis®, Leading Edge Business™ and Ready, Set, Coach—equip accountants with the knowledge, skills, structure and advanced methodology required to meet the increasing demand for business advisory services and successfully manage small business clients in an ongoing advisory relationship.
We are driven by our purpose to significantly revolutionise the way accountants work with small businesses as true advisors and in turn, increase business success rates.
Lynda Steffens explains why the accounting industry is facing its own ‘Kodak moment’. Learn why traditional practices are no longer enough and how accountants can stay relevant by embracing advisory services.
Lynda Steffens explains why business advisory will reignite the accounting profession by providing accountants with purpose, elevating their self-esteem, and fulfilling their careers.
Lynda Steffens, FCPA uncovers the biggest reasons why accounting firm leaders struggle to get started with and leverage advisory, and how you can set yourself up for advisory success.
