If running your firm feels like a lot right now, you're not imagining it.

There has never been more choice. More software for every job in your firm, more ways to connect it all, more paths you could take, and more vendors telling you theirs is the right one.

By the same token, this technology makes it the most exciting time there has ever been to run an accounting firm. It’s opening doors to help you grow, build new services, and make a bigger difference in your clients' lives than ever before.

So, how do you walk through those doors?

Over two years, Karbon asked the decision-makers at 1,000+ accounting and bookkeeping firms what technology they use, how much they spend on it as a percentage of revenue, how they’re adding capacity, and how they decide what to adopt next.

The result is the most comprehensive look at technology in accounting firms in the AI era.

It found that the firms pulling ahead all have one thing in common: A progressive, tech-forward mindset.

The firms that embrace new technology early earn 28.0% more revenue per employee than those firms that wait, and the gap is growing.

The study also unveils:

• The average firm now uses 14.6 tools (up from 12.7), with AI driving 94% of that growth

• Nearly half of all firms get AI through software they already own, led by practice management and accounting software

• AI is adding capacity alongside people, not replacing them

• Practice management software is the firm's connected operating system

• Spreadsheets still have a role

• And much, much more

This report is your shortcut through these open doors. Download your copy and learn from the firms that have already forged the path.