Karbon Academy - James Ashford

James Ashford

Director of My Accountancy Place


James is a sales and marketing expert, helping accounting firms to scale their practice by giving more value to existing clients and converting new prospects at a higher rate for higher fees. He does this through challenging outdated pricing methods and mindsets, implementing powerful pricing and proposal systems and leveraging entire firms to sell more through consultative sales techniques.

The great news is that James is not an accountant. He is a business owner who has helped many other businesses increase sales and significantly grow their profits. He has been able to bring this wealth of knowledge and experience from the other side of the fence to help accountants see things through their client’s eyes; helping them to stand shoulder to shoulder with their clients so they can better serve them. James is also the best-selling author of “Selling to Serve”.

“James's approach to sales training is invigorating. His authentic style is different from anything I've seen as he looks at sales from the client's view.”

Paul Barnes
My Accountancy Place

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Focused on empowering your professional growth, Karbon Academy courses cover core challenges facing accounting professionals in today’s industry and looking to the future.

Need help choosing? Take a free, 5 minute practice excellence assessment to pinpoint the exact course and lecture that will make the most impact for you and your firm

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The industry magazine for accountants. In-depth reports, editorials, videos, and resources to keep you at the front of today’s modern accounting industry.

The talent challenge

Overcome the challenges your accounting firm is facing acquiring, training and retaining staff. Put together the team that will lead your practice to success.

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