The talent challenge
Overcome the challenges your accounting firm is facing acquiring, training and retaining staff. Put together the team that will lead your practice to success.
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Adrian is a CPA helping create strong entrepreneurs, for what truly matters. As Chief Creative Designer at his firm Elements CPA, he works with his team and customers to step through the transformations that will enable stronger, more focused businesses. Adrian is a Practicing Fellow of VeraSage Institute (the professional knowledge firm think-tank), and an avid imaginer of how to make business more imperfectly human.
He began writing and speaking for the profession in 2011, and has covered such topics as business model design, value pricing, firm process models & tools, innovation methods, succession planning, change management, cloud software, firm marketing, the future of the profession, and more. His interests lie in finding ways to make business more human, in keeping numbers secondary as a support to life aspirations, and in molding technology to enable creative expression. He is excited to be a part of the Karbon Academy with those who share a passion, and are pioneering this new path.
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Learn from Adrian with one of these courses
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Karbon Academy Curriculum — Take control of your future with the Academy's full set of courses and reshape your career, your team's output and your firm's success.Enroll
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Overview of Practice Efficiency (EFF-101, Lecture 1) — Learn the fundamentals and determine which efficiency lecture is right for you.Enroll
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Practice Efficiency (EFF-101) — Identify bottlenecks, standardize common processes and implement efficient workflows to grow your firm’s bottom-line.Enroll
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Practice Efficiency (EFF-102) — Client onboarding, system automation, capacity planning and understanding performance metrics to fine tune your firm’s processes.Enroll
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Practice Strategy (STR-102) — Take your practice strategy to the next level by leveling with your clients, learning how to value price, adopt advisory services, and innovate.Enroll
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The Efficiency Bundle (EFF-101 & 102) — Fine tune your practice to maximise productivity, grow your firm and increase revenue.Enroll
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The Getting Started Bundle — Get started with Karbon Academy 101 courses and reshape your career, your team's output and your firm's success. Bundle all four courses and save over 40%.Enroll
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The Strategy Bundle (STR-101 & 102) — From goal setting to business planning, service delivery and client satisfaction, learn how leading practitioners set the strategy of their accounting firms.Enroll
“Adrian is a strategic business thinker who has a comprehensive understanding of how firms can create and capture value through business model innovation, while building real competitive advantages that are sustainable.”
Ronald J. Baker
Founder, VeraSage Institute
Related content
Courses
Focused on empowering your professional growth, Karbon Academy courses cover core challenges facing accounting professionals in today’s industry and looking to the future.
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Strategy
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Overview of Practice Strategy (STR-101, Lecture 1) — Learn the fundamentals and determine which strategy lecture is right for youFree
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Practice Strategy (STR-101) — Discover yourself, derive your firm’s foundation, put a proper business plan and strategy in place, and measure success in today's modern firm.Enroll
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Practice Strategy (STR-102) — Take your practice strategy to the next level by leveling with your clients, learning how to value price, adopt advisory services, and innovate.Enroll
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The Strategy Bundle (STR-101 & 102) — From goal setting to business planning, service delivery and client satisfaction, learn how leading practitioners set the strategy of their accounting firms.Enroll
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Management
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Overview of Practice Management (MGT-101, Lecture 1) — Learn the fundamentals and determine which management lecture is right for you.Free
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Practice Management (MGT-101) — Learn key leadership techniques to promote a culture of collaboration, accountability and respect, and how to determine the best organization structure for your firm.Enroll
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Practice Management (MGT-102) — People are your most valuable asset, so learn how to find, motivate, upskill, and retain top quality people in your office and dispersed across the globe.Enroll
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The Management Bundle (MGT-101 & 102) — Establishing and maintaining your firm’s culture, hiring top talent, motivating your team and overcoming the challenges of a remote workforce.Enroll
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Growth
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Overview of Practice Growth (GWT-101, Lecture 1) — Learn the fundamentals and determine which growth lecture is right for youFree
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Practice Growth (GWT-101) — Develop a marketing strategy, find your niche, determine your unique selling proposition, market your practice, and build a superior online presence.Enroll
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Practice Growth (GWT-102) — Discover effective channels to market, the ideal sales process, how to close, and the key metrics that identify what is working and what is not.Enroll
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The Growth Bundle (GWT-101 & 102) — Develop a marketing strategy, find your niche, determine your USP and learn the best ways to market and sell your services.Enroll
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Efficiency
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Overview of Practice Efficiency (EFF-101, Lecture 1) — Learn the fundamentals and determine which efficiency lecture is right for you.Free
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Practice Efficiency (EFF-101) — Identify bottlenecks, standardize common processes and implement efficient workflows to grow your firm’s bottom-line.Enroll
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Practice Efficiency (EFF-102) — Client onboarding, system automation, capacity planning and understanding performance metrics to fine tune your firm’s processes.Enroll
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The Efficiency Bundle (EFF-101 & 102) — Fine tune your practice to maximise productivity, grow your firm and increase revenue.Enroll
Need help choosing? Take a free, 5 minute practice excellence assessment to pinpoint the exact course and lecture that will make the most impact for you and your firm
Karbon Magazine
The industry magazine for accountants. In-depth reports, editorials, videos, and resources to keep you at the front of today’s modern accounting industry.
